Google Places

How to get to the top and stay there!
Up until recently map and local results were above organic results with a map.

Local Set Up
Did you know that 80% of a local business comes from people who live 10km from your location?
Traditional advertising mediums are losing their effectiveness

• Yellow pages – where is yours?
• Newspapers – declining rapidly
• TV advertising – DVR/TiVo
• Direct mail – 1%-2% yield
• Telemarketing – Do not call list
• Print ads – Rising costs

Google Places is king of local!
Having a Google places page just become more important!
Place search results will begin appearing automatically on Google when they predict you’re looking for local information. In addition, you’ll find a new link for “Places” in the left –hand panel of the search result page so you can so you can switch to these results whenever you want.

Enhanced listings

• More information than typical organic results
• They sometimes have pictures
• They show reviews
• They are linked to directions and maps
• In many cases, they are above organic rankings

Maps drive sales
• 20% of searches  on  Google are related to  location
• Maps are the new “Yellow Pages”

Local web and mobile are Mandatory
To be effective in local you must fuse web, mobile and offline!
This is the future of the web

• www is now mobile www
• the market is growing exponetionally
• Google Places is a huge opportunity
• If you’re set up for places, you’re set up for mobile

To find out more click

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