Mobile Marketing

Mobile is Google’s #1 initiative
Anything Google creates will be first placed on the mobile platform and then be worked around for the desktop.

Benefits Of Mobile Marketing

• Super Fast Deliverability
• Has The Broadest Reach
• Extraordinarily Effective & High Converting
• Has Relatively Low Cost
• Has High ROI
• Easy To Measure
• Has Immediate Impact

Why Is Mobile Marketing Hot?

• Mobile has the broadest reach. Mobile 4.8 billion vs. Internet 1.7 billion users
• 5 Billion Mobile users expected in 2010 – World population is 6.8 Billion
• There are almost 5 times more mobile devices than computers
• Mobile text messaging has the fastest read rate at 90% in 15 minutes with a 97% final open rate (graph comparing SMS vs email)
• The only marketing media that reaches consumers while they are on the go
• Mobile has 5X better sales conversion rates than online
• Mobile has 7X better coupon redemption rates than online & offline
• Text Message Marketing is 5 X more effective than Online Marketing
• Mobile has much less media competition (online & email is very crowded)
• Mobile device is personal (extension of the person)
• 270 million mobile subscribers in the U.S. 91% of them keep their phone within 3 feet of themselves 24 hours a day, 365 days per year.
• Very few businesses are using it. Mobile marketing is where internet marketing was in 2000. Get a huge head start by using Mobile NOW!

Your websites must be mobile! Statistic shows that almost as many mobile web surfers are out there as home, or office internet users. The trend is obviously in favour of mobile surfers. You might say, I can’t and won’t surf the internet with my smart phone, but the point is, it is most likely the first contact with your company. If a visitors like what they see, they come back better equipped with their home or office computer. Web pages need to be optimised for mobile surfers, in particular landing pages. You don’t get a second chance on a first impression!

 

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